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Crisis. Action. Future.

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None of us reading this (for that matter writing this) have ever come face to face with this scale of an existential battle like the COVID-19 crisis.

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Survival through crisis is always filled with fear and hope in mixed measures.

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We know the future is even more complex, so this is our attempt to guide you through some of those uncertainties.

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Brands across Asia are now standing at the crossroads of multiple possibilities but urgency of response is their highest priority.

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We’ve developed a journey to help empower brands in Asia and beyond. It’s a simple guide to accelerate their actions – to revive their businesses and help rebuild the lives connected to it.

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‘The world is an infinite series of ever-evolving dots. Success comes when you connect the right ones together just like books, plastic and the Tokyo 2020 games’.

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  • 01.

Identify.

  • 02.

Connect.

  • 03.

Convert.

Integrated Marketing Solutions

Unlocking thematic or tactical objectives of brands through highly effective multi-channel and omni-channel communication plans

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Toyota 2020

Mobility. Social Challenges. Tokyo 2020.

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  • 01.Identify.

Identify.

Leverage the real sentiments around 0/P Games in Asia

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  • 02.Connect.

Connect.

Connecting Toyota to their future markets driven by purpose

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  • 03.Convert.

Convert.

Transforming Toyota's market leadership into thought leadership

DTC
MODEL

Designed to Deliver

As D2C becomes a disruptive force in customer engagement strategy for brands, we have developed a suite of services powered by new age shopper science.

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Unilever: Clear Shampoo

Office Supply. Hair Care. Japanese Men.

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  • 01.Identify.

Identify.

A way to break the retail clutter for a niche category

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  • 02.Connect.

Connect.

Developed on unthinkable new sales channel for a traditional B2C product

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  • 03.Convert.

Convert.

71.000 employees became users within 3 months

E2E
MODEL

End-2-End

Our capabilities are planned, executed, produced then optimized via an integrated data structure at its core

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KFC: Vietnam

Hunger. Finger Food. Drop-off.

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  • 01.Identify.

Identify.

Giving hungry people KFC in a convenient way which doesn't interrupt their routine

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  • 02.Connect.

Connect.

An immersive digital presence to target and engage when 'buy-signals' are identified

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  • 03.Convert.

Convert.

User friendly app with secure payments and delivery progress tracking future CRM engagement

O2O
MODEL

Best-in-class Inventories

Commercial and technical relationship with ever-changing digital publishers.

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Pocari Sweat

Thirst. Running. i-Beacon.

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  • 01.Identify.

Identify.

Gaining a top of mind as a small player in a competitive category

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  • 02.Connect.

Connect.

Use technology to break our "invisibility" in retail

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  • 03.Convert.

Convert.

144% YTD rise in sales volume driven by almost 8K regular users of the application developed

ROI
Performance

Measurable + optimized
for ROI and performance

Pursuing new revenue opportunities, new markets and cost saving ideas with the help of a targeted business model.

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Citizen Watches

Timepiece. Browsing. Leads.

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  • 01.Identify.

Identify.

Growing category share within a competitive and fragmented space in SEA

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  • 02.Connect.

Connect.

Personalized messaging based on brand engagements and user intent to drive visits to offline store

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  • 03.Convert.

Convert.

Converted cold consumers with a high conversion rate of 15% into looking to find the offline store

UI +
UX

Intuitive Experience.

Great UI/UX design will grab your audiences attention.First impressions count, so make it easier for customers to engage + convert with your products on a more intuitive level.

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Toshiba

Paralax. B2B. Storytelling.

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  • 01.Identify.

Identify.

How to make build our B2B credentials as we reduce our B2C presence

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  • 02.Connect.

Connect.

High volume dry contents transformed to simplified digital storytelling to keep audiences hooked

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  • 03.Convert.

Convert.

Achieved 288% higher content engagement than previous year

BI

Real-time Business Intelligence.

Data integration across O2O media, web and mobile data, CRM and sales. Across all meaningful customer touch-points.

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